AWeber vs Kartra (2026)
we tested both on the same work
AWeber
Kartra
| AWeber | Kartra | |
|---|---|---|
| Our score | 9 | 8.9 |
| User rating | 4.5 | 4.5 |
| Ease of use | 90 | 82 |
| Features | 84 | 95 |
| Value for money | 93 | 87 |
| Support | 92 | 85 |
| Pricing | Free plan · paid from $15/mo | From $99/mo |
| Free to start | Free plan · no card | Free trial available |
| Best for | Email newsletters | All-in-one marketing funnels |
| Try it | Start AWeber Free → | Try Kartra → |
Winner: AWeber (9 vs 8.9). Unsexy and brilliant. AWeber just delivers, literally. Best deliverability-per-dollar we measured.
But choose Kartra instead if your priority is all-in-one marketing funnels, pages, emails, funnels, checkout, memberships, video hosting and helpdesk, one platform, one bill.
5 key differences that decide it
- 01Overall score: AWeber leads 9 to 8.9 after identical testing, the gap comes mostly from day-to-day usability.
- 02Ease of use: AWeber is the faster tool to learn (90/100). If team adoption is your worry, weight this heavily.
- 03Feature depth: Kartra packs more capability (95/100), notably replaces 5+ separate tools.
- 04Value for money: AWeber wins on price-to-power (93/100). Pricing: AWeber, free plan · paid from $15/mo; Kartra, from $99/mo.
- 05Support: AWeber edged it on support quality (92/100), 24/7 human support.
Choose AWeber if…
- Email newsletters is your main goal
- Excellent deliverability
- True free plan
- 24/7 human support
Choose Kartra if…
- All-in-one marketing funnels is your main goal
- Replaces 5+ separate tools
- Done-for-you campaign templates
- Built-in checkout & affiliates
AWeber vs Kartra: FAQ
Is AWeber better than Kartra?
Overall, AWeber scored higher in our testing (9/10 vs 8.9/10). But "better" depends on your goal: choose AWeber for email newsletters, and Kartra for all-in-one marketing funnels.
Which is cheaper, AWeber or Kartra?
AWeber pricing: Free plan · paid from $15/mo. Kartra pricing: From $99/mo. On pure value for money, AWeber scored higher (93/100) in our testing.
Which is easier to use?
AWeber won on ease of use (90/100 vs 82/100). Both offer a free way to start, free plan · no card for AWeber, free trial available for Kartra, so test both on real work.
Still deciding? Try the winner first.
AWeber, free plan · no card. Test it on real work today; switch later if it's not the fit.
Full reviews & more
AWeber vs Kartra: the details
Ease of use
AWeber edges ahead on ease of use (90/100 vs 82/100). In practice, the more approachable tool wins more often than feature lists suggest, because software only pays off when your team actually adopts it. If you expect less technical users, weight this dimension heavily.
Features
On features, Kartra leads (95/100 vs 84/100). AWeber is built around email newsletters, while Kartra focuses on all-in-one marketing funnels. The right pick depends on which of those matches your actual priority, since more features only help if they're the ones you'll use.
Value for money
AWeber offers better value (93/100 vs 87/100). AWeber costs free plan · paid from $15/mo with free plan · no card, while Kartra is from $99/mo with free trial available. Both let you start without spending, so you can validate the fit before committing budget.
Support
AWeber scored higher on support (92/100 vs 85/100). Support quality matters most when something goes wrong at a bad moment, so it's worth testing responsiveness during your trial rather than after you've committed.
Our recommendation
Overall, AWeber takes it at 9/10 versus 8.9/10. Unsexy and brilliant. AWeber just delivers, literally. Best deliverability-per-dollar we measured. Choose AWeber if you want email newsletters. That said, Kartra is the better call if your priority is all-in-one marketing funnels, since pages, emails, funnels, checkout, memberships, video hosting and helpdesk, one platform, one bill.
The good news: both are free to try, so if you're torn, spend a week with each on your real work and let the results decide. Read the full AWeber review and Kartra review for the complete picture.
Which should you choose?
To make it concrete, here's how we'd advise different buyers deciding between AWeber and Kartra:
- Choose AWeber if your main goal is email newsletters. Excellent deliverability, and true free plan. It starts at free plan · no card.
- Choose Kartra if you care most about all-in-one marketing funnels. Replaces 5+ separate tools, and done-for-you campaign templates. It offers free trial available.
- On a tight budget? AWeber scored higher on value (93/100), making it the safer pick if cost is your first concern.
- Want the easiest setup? AWeber is the more approachable of the two (90/100 on ease of use), which matters if the team is less technical.
- Still unsure? Both offer a free way to start, so the fastest answer is to trial each for a few days with your real workflow. You'll usually know within a week which one clicks.
Whichever you lean toward, it's worth also glancing at the wider category before you commit. See how both stack up against every option we've tested in our best marketing ranking, or compare full costs in the marketing pricing comparison.
AWeber vs Kartra: quick answers
Is AWeber or Kartra better?
In our hands-on testing, AWeber scored higher overall (9/10 vs 8.9/10). But "better" depends on your priority: AWeber for email newsletters, Kartra for all-in-one marketing funnels. Both are free to try, so testing each is the surest way to decide.
Which is cheaper, AWeber or Kartra?
AWeber costs free plan · paid from $15/mo and Kartra costs from $99/mo. On our value score, AWeber comes out ahead. Both offer a free way to start, so you can confirm the value before paying.
Can I use both AWeber and Kartra together?
Since both are marketing tools, most businesses pick one rather than running both. Choose the one that best fits your primary need.
Do AWeber and Kartra offer free trials?
Yes. AWeber offers free plan · no card and Kartra offers free trial available. Starting both free is the fastest, lowest-risk way to see which fits your workflow before you commit any budget.