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Marketing · Head to head

AWeber vs WhatConverts (2026)

we tested both on the same work
WBWePickBest Team · Hands-on testedUpdated July 4, 2026How we test →

AWeber

9
★★★★★ 4.5
VS
WINNER

WhatConverts

9.2
★★★★★ 4.8
AWeberWhatConverts
Our score99.2
User rating4.54.8
Ease of use9089
Features8493
Value for money9392
Support9294
PricingFree plan · paid from $15/moFrom $30/mo
Free to startFree plan · no card14-day free trial
Best forEmail newslettersLead & call tracking attribution
Try itStart AWeber Free →Try WhatConverts Free →

Winner: WhatConverts (9.2 vs 9). Ends the 'which half of my ad spend works' problem. Seeing calls attributed to keywords changed how our test account spent within a week.

But choose AWeber instead if your priority is email newsletters, send newsletters and automations that land in inboxes, 25 years of deliverability trust.

5 key differences that decide it

  1. 01Overall score: WhatConverts leads 9.2 to 9 after identical testing, the gap comes mostly from features.
  2. 02Ease of use: AWeber is the faster tool to learn (90/100). If team adoption is your worry, weight this heavily.
  3. 03Feature depth: WhatConverts packs more capability (93/100), notably tracks calls, forms, chat & transactions.
  4. 04Value for money: AWeber wins on price-to-power (93/100). Pricing: AWeber, free plan · paid from $15/mo; WhatConverts, from $30/mo.
  5. 05Support: WhatConverts edged it on support quality (94/100), support that answers in minutes.

Choose AWeber if…

  • Email newsletters is your main goal
  • Excellent deliverability
  • True free plan
  • 24/7 human support

Choose WhatConverts if…

  • Lead & call tracking attribution is your main goal
  • Tracks calls, forms, chat & transactions
  • Keyword-level attribution
  • Lead value reporting for real ROI

AWeber vs WhatConverts: FAQ

Is AWeber better than WhatConverts?

Overall, WhatConverts scored higher in our testing (9.2/10 vs 9/10). But "better" depends on your goal: choose AWeber for email newsletters, and WhatConverts for lead & call tracking attribution.

Which is cheaper, AWeber or WhatConverts?

AWeber pricing: Free plan · paid from $15/mo. WhatConverts pricing: From $30/mo. On pure value for money, AWeber scored higher (93/100) in our testing.

Which is easier to use?

AWeber won on ease of use (90/100 vs 89/100). Both offer a free way to start, free plan · no card for AWeber, 14-day free trial for WhatConverts, so test both on real work.

Still deciding? Try the winner first.

WhatConverts, 14-day free trial. Test it on real work today; switch later if it's not the fit.

Try WhatConverts Free →
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Full reviews & more

AWeber vs WhatConverts: the details

Ease of use

AWeber edges ahead on ease of use (90/100 vs 89/100). In practice, the more approachable tool wins more often than feature lists suggest, because software only pays off when your team actually adopts it. If you expect less technical users, weight this dimension heavily.

Features

On features, WhatConverts leads (93/100 vs 84/100). AWeber is built around email newsletters, while WhatConverts focuses on lead & call tracking attribution. The right pick depends on which of those matches your actual priority, since more features only help if they're the ones you'll use.

Value for money

AWeber offers better value (93/100 vs 92/100). AWeber costs free plan · paid from $15/mo with free plan · no card, while WhatConverts is from $30/mo with 14-day free trial. Both let you start without spending, so you can validate the fit before committing budget.

Support

WhatConverts scored higher on support (94/100 vs 92/100). Support quality matters most when something goes wrong at a bad moment, so it's worth testing responsiveness during your trial rather than after you've committed.

Our recommendation

Overall, WhatConverts takes it at 9.2/10 versus 9/10. Ends the 'which half of my ad spend works' problem. Seeing calls attributed to keywords changed how our test account spent within a week. Choose WhatConverts if you want lead & call tracking attribution. That said, AWeber is the better call if your priority is email newsletters, since send newsletters and automations that land in inboxes, 25 years of deliverability trust.

The good news: both are free to try, so if you're torn, spend a week with each on your real work and let the results decide. Read the full WhatConverts review and AWeber review for the complete picture.

Which should you choose?

To make it concrete, here's how we'd advise different buyers deciding between AWeber and WhatConverts:

  • Choose AWeber if your main goal is email newsletters. Excellent deliverability, and true free plan. It starts at free plan · no card.
  • Choose WhatConverts if you care most about lead & call tracking attribution. Tracks calls, forms, chat & transactions, and keyword-level attribution. It offers 14-day free trial.
  • On a tight budget? AWeber scored higher on value (93/100), making it the safer pick if cost is your first concern.
  • Want the easiest setup? AWeber is the more approachable of the two (90/100 on ease of use), which matters if the team is less technical.
  • Still unsure? Both offer a free way to start, so the fastest answer is to trial each for a few days with your real workflow. You'll usually know within a week which one clicks.

Whichever you lean toward, it's worth also glancing at the wider category before you commit. See how both stack up against every option we've tested in our best marketing ranking, or compare full costs in the marketing pricing comparison.

AWeber vs WhatConverts: quick answers

Is AWeber or WhatConverts better?

In our hands-on testing, WhatConverts scored higher overall (9.2/10 vs 9/10). But "better" depends on your priority: AWeber for email newsletters, WhatConverts for lead & call tracking attribution. Both are free to try, so testing each is the surest way to decide.

Which is cheaper, AWeber or WhatConverts?

AWeber costs free plan · paid from $15/mo and WhatConverts costs from $30/mo. On our value score, AWeber comes out ahead. Both offer a free way to start, so you can confirm the value before paying.

Can I use both AWeber and WhatConverts together?

Since both are marketing tools, most businesses pick one rather than running both. Choose the one that best fits your primary need.

Do AWeber and WhatConverts offer free trials?

Yes. AWeber offers free plan · no card and WhatConverts offers 14-day free trial. Starting both free is the fastest, lowest-risk way to see which fits your workflow before you commit any budget.

Winner: WhatConverts (9.2/10)
14-day free trial
Try WhatConverts Free →