How to Set Up Bïrch (2026 Quick-Start Guide)

Set up Bïrch in 5 steps

1. 01Sign up at Bïrch, 14-day free trial, so there's no cost to start.
2. 02Complete the quick onboarding. Bïrch scored 85/100 on ease of use in our testing, so this is fast.
3. 03Set up your core workflow: ad automation (meta/google/tiktok). This is what Bïrch is built for, so it's the fastest path to value.
4. 04Explore the key features, automated rules, ai recommendations, bulk ad creation, and connect any tools you already use.
5. 05Run real work through it for a week before deciding. Our full Bïrch review covers what to expect.

Who Bïrch is for

Media buyers and brands spending $5k+/mo on ads who are tired of babysitting campaigns manually.

Bïrch scored 8.9/10 overall in our hands-on testing, breaking down to 85/100 on ease of use, 92/100 on features, 88/100 on value and 86/100 on support. Formerly Revealbot, the ad automation the pros quietly use. Our test rules caught overspending campaigns at 2am that we'd have found at 9.

If that matches what you need, 14-day free trial means you can validate it on your own work before committing. If it doesn't, the alternatives below are worth a look.

What you get with Bïrch

Here's a closer look at the core capabilities that earned Bïrch its 92/100 features score in our testing:

• Automated rules. A core part of what makes Bïrch effective for ad automation (meta/google/tiktok).
• AI recommendations. A core part of what makes Bïrch effective for ad automation (meta/google/tiktok).
• Bulk ad creation. A core part of what makes Bïrch effective for ad automation (meta/google/tiktok).
• Cross-platform dashboard. A core part of what makes Bïrch effective for ad automation (meta/google/tiktok).
• Slack alerts. A core part of what makes Bïrch effective for ad automation (meta/google/tiktok).
• Auto budget scaling. A core part of what makes Bïrch effective for ad automation (meta/google/tiktok).

In day-to-day use, these come together around one job: ad automation (meta/google/tiktok). Rule-based automation + AI for Meta, Google, TikTok and Snap ads, scale winners and kill losers while you sleep. That focus is why it fits media buyers and brands spending $5k+/mo on ads who are tired of babysitting campaigns manually better than more general tools.

Setting up Bïrch: FAQ

Bïrch pros and cons

Where Bïrch fits in Marketing

Email, landing pages, social and video, marketing tools that turn attention into customers.

Among the 15 marketing tools we've tested, Bïrch ranks #7 with a score of 8.9/10. It stands out for ad automation (meta/google/tiktok), though the tools ranked above it may fit different needs. You can see the full ranking in our best marketing guide, or compare pricing across the category in our marketing pricing comparison.

How to choose in marketing

Marketing software is where budgets quietly leak. Before buying, match the tool to the channel that already works for you, don't buy a social suite because it's cheap if email drives your revenue. For email platforms, deliverability is the entire game: a beautiful editor is worthless if messages land in spam, so favor providers with long deliverability track records. For landing pages, look for native A/B testing, without it you're guessing. For social tools, count the platforms you actually post on and check they're all first-class citizens, not beta integrations. Finally, calculate cost per acquisition impact, not sticker price: a $79/mo tool that lifts conversion 20% is cheaper than a free one that doesn't.

Getting the most out of Bïrch

A few practical tips from our testing to help you evaluate Bïrch properly:

• Test it on your real work. Don't judge Bïrch on demo data. Put your actual ad automation (meta/google/tiktok) into it during the free period, since that's the only way to feel the real friction points.
• Give it a full week. Most tools feel great on day one. Two weeks of real use is where the honeymoon ends and you learn whether Bïrch genuinely fits your workflow.
• Check the integrations you rely on. Confirm Bïrch connects to the other tools you already use before committing, since switching later is painful.
• Involve the people who'll use it. The most common reason software fails isn't features, it's low adoption. If your team won't use Bïrch daily, even a great tool won't pay off.
• Start small on pricing. Begin on the lowest paid tier and upgrade only when you hit a real limit.

Follow that process and you'll know within two weeks whether Bïrch deserves a permanent place in your stack. Our Bïrch setup guide walks through the first steps.

Bïrch alternatives worth comparing

Bïrch isn't the only option in marketing. Here are the closest alternatives we've tested, and when each makes more sense:

Vista Social 9.2/10
Best for social media scheduling

Try →

Does 90% of what the expensive suites do at a fraction of the price, with a nicer interface. Free plan available. Read our Vista Social review or see Bïrch vs Vista Social.

WhatConverts 9.2/10
Best for lead & call tracking attribution

Try →

Ends the 'which half of my ad spend works' problem. Seeing calls attributed to keywords changed how our test account spent within a week. 14-day free trial. Read our WhatConverts review or see Bïrch vs WhatConverts.

Instapage 9.1/10
Best for landing pages for ads

Try →

If you spend real money on ads, Instapage pays for itself. Our test pages converted 31% better than site pages. 14-day free trial. Read our Instapage review or see Bïrch vs Instapage.

See the full ranked list in our best marketing guide.